Tier prepares for UK e-scooter launch


European e-scooter company Tier is preparing to launch in the UK after the Government approved rental trials earlier this year.

Several e-scooter rental companies are launching in the UK to take advantage of the fledgling micromobility market in the UK.

The launch also highlights the appetite for new entrants to launch new mobility service products in the UK as the Government puts greater focus on boosting active travel.

Tier has partnered with insurance technology company Zego to provide insurance cover for its soon-to-be-deployed UK e-scooter fleet.

The company is currently participating in tenders for trials in cities across the UK.

The Berlin-based company, founded in 2018, has already established a global e-scooter market share of over 20% and operates in 70 cities across nine countries.

Fred Jones, Tier UK manager, said: “E-scooters offer huge environmental and mobility benefits for UK cities but they need to be introduced in a way that makes everyone feel confident and safe, especially other road users. 

“A big part of this will be ensuring that we and our riders are properly covered for accidents, by an insurer who truly understands our market and what we’re trying to achieve. With this in mind, Zego is a natural partner for Tier.”

Seat is one franchise in the UK that has its own urban mobility solution with its e-scooters and electric bikes. The Spanish brand announced back in November last year that it will take the lead on micromobility services for the VW Group.



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