Motorpoint will highlight its online retail and home delivery car buying process in a new ‘Your Car, Your Way’ TV advertising campaign.
Motorpoint recently reported that business at its 13 used car supermarkets has been “comfortably ahead” of 2019 in the period since the COVID-19 lockdown restrictions were eased on June 1 and will look to deliver a further boost to its restart with the new adverts.
The ‘Your Car, Your Way’ proposition will be screened from August 28 and focuses on the different ways in which people can now find, choose, buy and drive away their vehicle from Motorpoint.
This includes its home delivery, reserve and collect and same day driveaway services, all of which is supported by the top ID50 group’s online collections portal.
Filmed on location in the North West as well as the company’s newest site in Swansea, the light-hearted advert features actors John Draycott, Ali Mylon and Dane Fox and follows John trying to explain to his next door neighbour Danny how he purchased a new car from Motorpoint while his wife Sally fusses over Ralphie, their Bichon Frise.
The ‘Your Car, Your Way’ theme will also run through national radio adverts, supported by regional variations, as well as paid digital channels to help spread the message.
Hayden Vokes, marketing director at Motorpoint, said: “We are delighted to be launching our new ‘Your Car, Your Way’ campaign this week. We continued to innovate at pace during lockdown, and as a result Motorpoint has come out of that period stronger than ever with a proposition for our customers which is second to none in the market.
“Whether it’s our contactless Reserve and Collect option, free Home Delivery service or our improved online customer experience, our new campaign helps to drive home the message about how effortless it is to find, choose and buy a low mileage, nearly new car from Motorpoint.”
Further television exposure for the Motorpoint business will come when sales executive Sophie Johnson features in a new BBC TV daytime show that will highlight working in the automotive retail industry.