Polestar to launch Precept electric saloon (gallery)


Polestar has confirmed the Precept concept will become a production model, in response to positive feedback since it was revealed earlier this year.

The new electric grand tourer started life as a ‘manifesto’ to illustrate Polestar’s future vision.

It was built to showcase the brand’s future design direction and highlight its use of sustainable materials.

“‘Stunning. Spectacular. Cutting-edge. We’d like to see it on the road’ – this is what the press wrote about Precept and the public said, ‘We want it’, so we decided to build it,” said Thomas Ingenlath, Polestar CEO.

“Consumers want to see change from this industry – not just dreams. Now, Precept becomes an even stronger statement. We are committed to reduce the environmental impact of our cars and our business. The aim has to be climate neutrality, even though I recognise that is a long-term goal,” he added.

The interior of Polestar Precept features a mix of sustainable materials including recycled PET bottles, reclaimed fishing nets and recycled cork vinyl. A flax-based composite developed by external partner Bcomp is featured in many interior and some exterior parts. Polestar’s ambition is to bring much of this sustainability into production.

Product development is already underway. Polestar will produce the Precept in China, where a new production facility will be established.

The production Precept is expected to remain as close as possible to the concept version.

Polestar has no dealerships, opting instead to sell cars digitally and showcasing them via Polestar Spaces.

Endeavour Automotive will open the first UK Polestar location at Westfield London shopping centre in October.

Polestar UK’s managing director Andrew Pilkington left brand for Hyundai premium car brand Genesis in July, just as it launched its long-awaited Polestar 2 model. The business continues to search for a replacement.

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