Krazy Horse joins Caterham dealer network

Caterham has welcomed Krazy Horse in Bury St Edmunds as the latest member of its retailer network.

It is the first retailer Caterham has partnered with that sells both motorbikes and cars. The business dubs itself a ‘destination for petrolheads’, two wheels or four.

Krazy Horse will sell the full UK range of Caterham sports cars, from the retro-inspired Super Seven 1600, up to the high-performance 620. It will also offer a range of aftersales products including service, warranty and parts support.

Graham Macdonald, chief executive officer at Caterham: said: “Not only is this the first time we’ve had a retailer selling our products in the East of England, but it’s also the first time our cars have been sold alongside motorbikes. For us, that’s a really exciting opportunity given there are many synergies between owning a Seven and a motorbike.

“It’s also hugely satisfying that despite there being so much uncertainty in the world we’re expanding our offering to UK customers. Hopefully, that means more Brits in the East of England will get to experience the unrivaled fun and thrills driving a Seven can bring.”

The Seven will sit in the showroom alongside several other car and bike products from brands such as Morgan, Indian Motorcycle and Dodge. 

Krazy Horse’s appointment brings the number of retailers in Caterham’s UK network to five and increases its geographic coverage to satisfy growing customer demand.

While the retailer is already stocking Caterham products, a Caterham Krazy Horse Demo Day is planned for October 24, with attendance by appointment only.

Paul Beamish, owner and MD of Krazy Horse, added: “I am thrilled to add another iconic brand to the Krazy Horse stable. Having been a fan of the Seven since a child, with its back-to-basic thrills and out-and-out performance credentials, it slots into the Krazy Horse offering perfectly.”

Krazy Horse was started by Beamish as a hobby when he couldn’t get the bike parts he needed locally. Since opening in 1996 it has grown to a four-retailer strong business with premises in London and Oxfordshire in addition to the Suffolk sites.

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