Harley-Davidson’s U.S. sales slide 10% as pandemic hits demand

Harley-Davidson reported a 9.8% drop in quarterly revenue on Tuesday as global motorcycle demand struggles to pick up from the COVID-19 induced lockdowns. Retail sales in its biggest market, the United States, plunged 10% from the same period a year ago, while overall, motorcycles revenue fell 12% to $684 million.

The Milwaukee-based company has not posted a growth in retail sales in the United States for six years and has been finding it hard to add customers beyond baby boomers.

Net income rose to $120 million, or 78 cents per share, in the third quarter ended Sept. 30, from $87 million, or 55 cents per share, a year earlier. On an adjusted basis, it earned $1.05 cents per share, according to Refinitiv data.

Motorcycles and related product revenue fell to $964 million from $1.07 billion a year earlier.

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