Hyundai, Kia, Genesis will get chip maker NVIDIA’s infotainment in deal

Chip maker NVIDIA Corp on Monday announced that Hyundai Motor Group will use the NVIDIA DRIVE in-vehicle information and entertainment system for all its Hyundai, Kia, and Genesis models from 2022.

NVIDIA said the luxury vehicle division of Hyundai, Genesis, already uses NVIDIA DRIVE for its GV80 and G80 models. (You can read a bit about the Genesis infotainment systems in Autoblog’s recent driving reviews of the G80 sedan and the GV80 SUV, and our buying guide for the latter.) 

NVIDIA declined to say how many vehicles NVIDIA DRIVE would be installed in, but said it is a large number and pointed to the fact that in 2019 Hyundai Motor Group shipped over 7 million vehicles.

Hyundai Motor Co is the flagship company of Hyundai Motor Group, and Kia Motors Corp is its sister company.

NVIDIA DRIVE includes hardware and software components and uses artificial intelligence to improve the user’s experience. The software can be “perpetually” updated, giving vehicles the latest AI cockpit features, said NVIDIA.

NVIDIA said it has also been working with Mercedes-Benz, Audi and Honda on in-car entertainment and information systems.

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